Blue-Beast-GraphicBeck/Arnley unveiled its training van midsummer 2013. The van’s goals are to increase the overall education of the Beck/Arnley brand and specific product types to not only technicians and counter people, but to everyday consumers.

The Blue Beast, as it is nicknamed, travels to parts stores and distributors, repair shops, tradeshows and races across the United States. The blue beast also has ventured into Canada.

Equipped with 2 TVs, an Xbox 360, DVD player, Sound System, PA System, and interchangeable display system, the Blue Beast is ready to not only educate but to entertain as well. On the back side of the van the rear doors open and you can quickly pull out the display units. This portion of the van includes 9 displays, specific on a certain product category or brand aspect. It also includes a TV that runs an informational DVD, slideshow, or a PowerPoint if need be. Inside the sliding door side of the van, a larger TV and a slide out table exists. This TV can play a DVD or presentation but also can run any Xbox 360 game (Racing/Car games). The side is the unofficial “fun zone.”

BB-Side-BackWith the displays being interchangeable, the Blue Beast has the ability to tailor each visit with displays relevant to the audience or customer. This helps with not limiting the functionality of the van.

For example, the display boards can all be moved easily and quickly. Each board is printer on one side in English and the other side in French. Alternate boards can be easily added. Everything the van uses is self contained inside the van – there is no pull behind trailer needed. The van’s electronics, sound and lighting system all run on internal batteries, gas generator, or via a plug outlet.

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